Articles / Videos About Marketing

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Articles / Videos About Marketing

Read and watch about all things marketing and business growth related.

Build The Case For Your Business | Fine Point Marketing | Appleton WI Marketing & Business Growth Company

One of the things that’s missing in most marketing is educating your customer or building the case for someone to do business with you.

Hot Buttons | Fine Point Marketing | Appleton WI Marketing & Business Growth Company

What’s Important To Your Prospects – How To Find Your Prospects Hot Buttons To make your marketing really effective you must understand what is important to your prospects, customer, and clients.  We call these things Hot buttons. This is the #1 way to improve your marketing. By doing this you’ll increase […]

Unique Selling Proposition | Fine Point Marketing | Appleton WI Marketing & Business Growth Company

Why Should Someone Choose To Do Business With You – What Is Your Unique Selling Proposition? Here’s a simple question, why should someone choose to do business with you? If you don’t know are you sure your prospects and clients do?  You probably have good service or great products but […]

Customers Lifetime Value | Fine Point Marketing | Appleton WI Marketing & Business Growth Company

Customer lifetime value is a key metric to know, understand, and create long-term strategies to increase the number.  Here’s the way to figure it out.

Cross Out Write In | Fine Point Marketing | Appleton WI Marketing & Business Growth Company

Cross Out Write-In Test - Platitude Evaluation #3 Platitudes are one of the things you should never use in your marketing.

Who Else Can Say That | Fine Point Marketing | Appleton WI Marketing & Business Growth Company

Who Else Can Say That? Platitude Evaluation #2 Platitudes are one of the things you should never use in your marketing. In fact, it’s causing you lackluster marketing results even if you’ve been advertising for 10 or 20 years or even longer.  Platitudes are words or phrases that are common […]

Increase Customer Retention | Fine Point Marketing | Appleton WI Marketing & Business Growth Company

Stay In Contact With Your Current Customers- Watch the video here on how to make increasing your customer retention your priority.

Where should I be advertising my business | Fine Point Marketing | Appleton WI Marketing & Business Growth Company

If you're asking Where should I be advertising my business in Appleton? Hopefully, this will help you understand what criteria to search for before you pick an advertising option.

Why You Need Video On Your Website | Fine Point Marketing | Appleton WI Marketing & Business Growth Company

Why you need to use video on your website. There are 4x as many consumers prefer to watch a video than read the same content. Video on your website- a must.

3 Ways To Grow A Business | Fine Point Marketing | Appleton WI Marketing & Business Growth Company

There are only 3 ways to grow a business. You may say - no way there are so many ways with all the social media and new platforms now. But hear me out...

Marketing Videos Make | Fine Point Marketing | Appleton WI Marketing & Business Growth Company

What Marketing Videos Should You Make? You may know the importance of making videos to market your business, but you’re not sure what type of videos to make

How To Create A Lead Magnet | Fine Point Marketing | Appleton WI Marketing & Business Growth Company

How do you get people to give their name and e-mail so you can stay in front of them and educate them? We call these items lead magnets.

How To Use Convenience | Fine Point Marketing | Appleton WI Marketing & Business Growth Company

Using convenience is a great way to innovate your business. It’s all about making it more convenient and easier to get the products.

Risk Free Guarantee | Fine Point Marketing | Appleton WI Marketing & Business Growth Company

What's Your Risk-Free Guarantee? One of the ways to innovate and stand out in a crowded market is to implement a risk-free guarantee.

How to Use Retargeting and Remarketing | Fine Point Marketing | Appleton WI Marketing & Business Growth Company

Retargeting or remarketing is a tool that every business should be utilizing to maximize the effectiveness of your website and your overall online presence.

How to use Lead Generators in a Marketing System | Fine Point Marketing | Appleton WI Marketing & Business Growth Company

Radio, TV, direct mail, PPC ads, billboards, even trade shows those are all advertising mediums. See how you can use lead generators in a marketing system.

marketing
articles
Fine Point Marketing
Leon Hatzenbihler
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